Iridoids are The primary bioactives in noni are iridoids. Iridoids have been scientifically proven to eliminate harmful free radicals, control cholesterol, increase energy, promote heart health, enhance the immune system, reduce inflammation, prevent cell mutation, and support healthy brain activity.
Iridoids are powerful phytochemicals produced by plants as a defense against infection and other threats. Iridoids are not common in fruits.
Iridoids at a Glance: Are super bioactive phytochemicals that are rarely found in fruits. They are different than flavonoids, which are found in all fruits. Iridoids are very stable and are resistant to degradation during processing and storage, unlike many flavonoids which degrade rapidly through storage and heat exposure. Iridoids are the major bioactives* in Noni.
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